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  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 1
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 2
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 3
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 4
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 5
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 6
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 7
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 8
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 9
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 10
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 11
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 13
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black Additional Image 15
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black
  • ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5" - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black

ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black


 
Price: 166.04 Ex VAT ( 204.23 Inc VAT )
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Product Specification

Product Code
4437250
Manufacturer Ref
ZC554KL-4A071WW
Barcode
4712900830712
Brand
Asus
Model
Zen Fone
Memory Size
32 GB
Colour
Black
Condition
New

Product Details

- ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black

ASUS ZenFone 4 Max is a smartphone designed to go the distance and accompany you on all of life's adventures. Its high capacity 5000mAh battery with advanced power management and dual cameras keeps up with your active lifestyle and is always at the ready to capture extraordinary moments.
ZenFone 4 Max features an advanced dual-camera system designed to take your mobile photography to new heights. Its 13MP main camera is equipped with the wide, F2.0 aperture lens to capture clearer photos. Its 120° wide-angle camera lets your fit more scenery and people in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.
  • Dual rear cameras
    ZenFone 4 Max features an advanced dual-camera system designed to take your mobile photography to new heights. Its 13MP main camera is equipped with the wide, F2.0 aperture lens to capture clearer photos. Its 120° wide-angle camera lets your fit more scenery and people in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.
  • Wide-angle camera
    The 120° wide-angle camera on ZenFone 4 Max has a 200% larger field of view than standard smartphone cameras, so you can fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place. When taking photos indoors, the wide-angle view makes it much easier to get the shot you want - especially in confined spaces where it may not be possible to take a few steps back to fit everyone and everything into the photo. The unique perspective of the wide-angle lens can also be used to stylistic effect, allowing you to exaggerate the sense of space in any setting to capture more dramatic scenes and stunning, expansive landscapes.
  • PixelMaster camera
    ZenFone 4 Max comes with a 13MP PixelMaster rear camera to capture beautiful, high-resolution photos with zero shutter lag. An 8MP front camera takes gorgeous, sharp selfies and lets you enjoy video chatting in with crystal-clear video clarity.
  • Capture the perfect selfie
    ZenFone 4 Max combines an 8MP front camera with a Softlight LED flash and live beautification features to capture stunning selfies with ease. The Softlight LED flash delivers the perfect amount of fill light, giving your selfies a softer look with true skin tones and a glowing complexion. Beauty mode instantly retouches your selfies, removing blemishes, balancing facial features, and more to create a flawless look.
  • Beauty mode
    The fun and intuitive Beauty mode lets you apply a variety of enhancement effects to your selfies to make them even more glamorous. With ten levels of beautification to choose from, you can smooth wrinkles, remove blemishes, adjust skin tone, and enhance your features instantly. Whether you are taking photos, capturing a video, or live streaming, ZenFone 4 Max lets you create your perfect look for the camera.
  • A smarter smartphone battery
    ZenFone 4 Max features a suite of intelligent power management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. By turning on the double battery lifespan feature, it means your device can fully charge (to 100%) and discharge (to 0%) up to 500 times in a 25°C environment, and the loss of battery capacity will be reduced by half.
  • High capacity, 5000mAh battery
    Inside the sleek exterior of ZenFone 4 Max lies massive energy - a 5000mAh battery custom-crafted to pack maximum performance into minimum space. With so much power at your disposal, you can do more online, stream longer videos, and talk as much as you want without worry of getting through the day.
  • Fast, multi-threaded performance
    ZenFone 4 Max features a powerful Qualcomm's Snapdragon processor. With its superb performance and superior power-efficiency you'll shoot sharp photographs at stupefying speed. Its fingerprint sensor is perfectly positioned for the way you hold your phone. It unlocks ZenFone 4 Max in a fraction of a second, and does so much more besides.
  • Dual SIM with individual microSD card slot
    ZenFone 4 Max comes with two SIM card slots supporting speeds up to 150Mbps and an additional microSD card slot to expand storage by up to 256GB. Its convenient triple-slot tray lets you install both SIMs and a microSD card in one easy step.
  • Android 7 with brand new ZenUI
    The latest version of ZenFone's beautiful user interface that's designed to provide a more intuitive experience to help you accomplish tasks and find information faster, improve your productivity, and simply have more fun using your phone.

Specifications

General
Product TypeSmartphone
Form FactorTouch
Integrated ComponentsFront-facing camera, FM radio, audio player, voice recorder, navigation, dual rear-facing camera
Width76.9 mm
Depth8.9 mm
Height154 mm
Weight181 g
Body ColourDeepsea black
Body MaterialMetal
SAR Value1.2 W/kg (body) / 0.302 W/kg (head)
Cellular
TechnologyWCDMA (UMTS) / GSM
Mobile Broadband Generation4G
Service ProviderNot specified
Operating SystemAndroid 7.1.1 Nougat
User InterfaceASUS ZenUI
NavigationGPS, A-GPS, GLONASS, BeiDou
SIM Card TypeNano SIM
SIM Card Slot QtyDual-SIM
Input DeviceMulti-touch, capacitive
Messaging & Internet
Messaging ServicesSMS, MMS
Supported Social Networks and BlogsYes
Communications
Data TransmissionGPRS, EDGE, HSDPA, HSUPA, HSPA+, LTE, FDD-LTE, TDD-LTE
2G BandGSM 850/1800/1900
3G UMTS BandBand 1, Band 5, Band 8
3G UMTS Frequency2100, 850, 900
4G LTE BandBand 1, Band 3, Band 5, Band 7, Band 8, Band 20, Band 40
4G LTE FrequencyFDD 2100, FDD 1800+, FDD 850, FDD 2600, FDD 900, FDD 800 DD, TDD 2300
Wireless InterfaceIEEE 802.11b/g/n, Bluetooth 4.1
Phone Features
Phone FunctionsSpeakerphone, call timer, conference call, flight mode, vibrating alert
SensorsAmbient light sensor, proximity sensor, digital compass, gyro sensor, G-sensor
Security DevicesFingerprint reader
Additional FeaturesDual microphones, Google Drive Storage (100 GB) (free for 2 years), power bank function, ASUS PowerMaster
Processor
TypeQUALCOMM Snapdragon 430
Processor NumberMSM8937
Clock Speed1.4 GHz
Processor Core Qty8-core
64-bit ArchitectureYes
Graphics System
Graphics AcceleratorQualcomm ADRENO 505
Memory
RAM3 GB - LPDDR3 SDRAM
Internal Memory Capacity32 GB
Supported Flash Memory CardsmicroSDXC - up to 256 GB
Front Camera
Sensor Resolution8 Megapixel
Lens TypeWide-angle lens
Lens ApertureF/2.2
Light SourceLED light
Rear Camera
Sensor Resolution13 Megapixel
Lens ApertureF/2.0
Focus AdjustmentAutomatic
Laser Auto FocusYes
Camera ModesPanorama, Pro mode
Light SourceLED light
Video Resolutions1920 x 1080 (1080p) at 30 fps
FeaturesPhase Detect Auto-Focus (PDAF), Electronic Image Stabiliser (EIS), PixelMaster 4.0 camera, Instant cameras switching
Second Rear Camera
Sensor Resolution5 Megapixel
Lens TypeWide-angle lens
Display
TypeLCD display - colour
TechnologyIPS
Diagonal Size5.5"
Display Resolution1280 x 720 pixels
Display FormatHD
Colour Depth16.7 million colours
Features2.5D curved glass, blue light filter
Connections
Connector TypeHeadset jack - mini-phone 3.5mm ¦ Micro-USB
Battery
TechnologyLithium polymer
Capacity5000 mAh
Talk Time2400 minutes
Standby Time1104 hours
Run Time DetailsTalk: up to 2400 min ¦ Standby: up to 1104 hrs ¦ Playback (video): up to 22 hrs ¦ Active online usage (Wi-Fi): up to 26 hrs
Miscellaneous
Included AccessoriesHeadset, power adapter, OTG cable, micro-USB to USB cable
Manufacturer Warranty
Service & Support2 years warranty
Product Reviews

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ASUS ZenFone 4 Max (ZC554KL) - Smartphone - dual-SIM - 4G LTE - 32 GB - microSDXC slot - GSM - 5.5 Inches - 1280 x 720 pixels - IPS - RAM 3 GB - 13 MP (8 MP front camera) - Android - deepsea black